Everybody
is aware that efficient media planning is
necessary for optimizing ad spends.
But what about budgeting & tight fiscal
control? Efficient execution & timely
bill-passing? And audit requirements?
All these (& more) can be achieved through
good processes. After all, there’s many
a slip between cup & lip! Here’s
how you can create a
process-driven advertising & mar-com dept.
which is “audit
ready”
for both internal & external audits. In
8 easy steps.
1. Get Access To Your Media
/ Ad Spend Data
* Most advertisers do NOT have access to their
ad spend data
2. Get
Immediate Alerts On Unutilized
Budgets (Ads Missed, Not Scheduled)
* Most advertisers do NOT come to know of
un-utilized budgets immediately
3. Generate Your Own Customized
Reports On Your Ad Spends
* Most advertisers are unable to generate
detailed reports on their own ad spend
4.
Define Budgets For Brand-wise Advertising
& Promotions
* Break-up marketing budgets into brand level
activities with periodicity & history
5. Link Media Commitments (Estimate Approvals)
To Available Budgets
* Restrict estimate approval based on available
brand budgets
6. Approve Differences
between Approved Estimate & Final Schedule
* For most advertisers, reconciling approved
estimates with final schedules is painful
7. Monitor
Your TV Spots Before Passing Media Bills
* Facilitate whether each billed spot was
telecast at the committed date / time
8. Make Media Bill
Passing Painless & Swift
* Most advertisers see media bill-passing
as a painful chore!
With our experience in the Indian media
& advertising industry, we can
help you achieve all of the above within record
time by:
* Identifying the process
maturity of your Advertising
/ MarCom dept
* Recommending
processes for your Advertising
/ MarCom dept
* Fine-tuning
processes as per your requirements
* Documenting
procedures & processes
* Implementing
a software system for your organization |
