| Automation
• Auto create advertising
plans & estimates as per budgets
medium-wise by querying the
database.
• Auto generate
saving / supplementary estimates
whenever estimates are revised
/ modified / unutilised / edited,
etc.
• Auto generate release
orders after clients approve
estimates.
• Create user defined packages
for print medium or deals for
television medium
•
Read media plans from excel
worksheets and auto update mw
database for quick operations.
(A boon for AOR operations)
• Track advertising releases
upto insertion / spot level;
client-wise, brand-wise, medium-wise
• Update monitoring reports
and tally with client estimates,
ROs & voucher copies
• Send / receive documents
electronically |
|
Database
• Comprehensive database
of over 4000 publications with
mechanical details and rates
• 100 television channels
along with FPCs and rate cards
• 200 radio stations along
with tariffs
• Over 1,00,000 outdoor
advtg. sites with rental charges,
painting charges, etc.
• Auto updates of database
via Internet downloads
|
